St. Louis Commercial Photography

Making it look appetizing (or even edible)

Written by Michelle Havens
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So add this book to your list of professional tools. It may even help you decide when to bring in a seasoned pro to help, or when you can pull it off on your own.

Food photography is a unique niche in the panoply of commercial photo work. Food and beverage companies require photography for packaging design or promotional campaigns. Restaurants, web designers, or foodie bloggers all look for the visual recreation that brings the viewer to try or buy.

Taking a picture of cooked meat is easy. Making it look appetizing (or even edible) is an art and a specialized skill. Then there are “pizza pulls”, ice cream scoops, or a stop motion milk splash in a bowl of cereal. There are also the various legal issues of food depiction in advertising. It’s tricky stuff. Let’s just say you could learn this stuff the hard way, or the easy way. 

So after 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer has published Food Styling - a must-have book for anyone interested in preparing food for the camera. (2010 John Wiley & Sons, Inc.)

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470080191.html

Ms. Custer’s book is the real deal. It’s a comprehensive, revealing manual on the techniques used by the pros. She discusses not only the craft and techniques (like 5 ways to produce steam), but also the variety of esthetic approaches to client work and advice about the appropriate style. She also discusses videography and business issues. No doubt this will be the textbook for food stylists.

So add this book to your list of professional tools. It may even help you decide when to bring in a seasoned pro to help, or when you can pull it off on your own.

    * This is the only book of its kind on the market, shedding light on the art and craft of food styling

    * More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media

    * The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources

http://www.amazon.com/Food-Styling-Art-Preparing-Camera/dp/0470080191/ref=sr_1_1?s=books&ie=UTF8&qid=1284340903&sr=1-1

Read 189686 times Last modified on Friday, 13 March 2020 20:02

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